How Information Works Today
Content no longer exists only to inform or persuade. It determines what becomes visible, what is trusted, and ultimately what gets understood in digital environments shaped by search engines and increasingly intelligent systems.
My background in journalism shaped how I think about information — research, clarity, and credibility. Digital marketing added distribution and measurement. Today, artificial intelligence changes how content is produced, interpreted, structured, and surfaced across the web.
Understanding this shift is not only a technical challenge, but a strategic one. As machines increasingly participate in how information is discovered and evaluated, content becomes a central layer between ideas, audiences, and decision-making.
Areas of Work
My work focuses on areas where content directly influences visibility, trust, and outcomes. These fields reflect both my background and the practical environments in which content creates measurable impact today.
Editorial Thinking & Content Craft
Good content starts with judgment: Knowing what is worth saying, what people care about, how narratives unfold, and why certain ideas resonate while others do not.
SEO & Digital Visibility
High rankings are rarely accidental. They emerge from aligning content with intent and context, ensuring that information can be seen and understood by people and AI.
Artificial Intelligence Systems
As intelligent systems increasingly interpret and reproduce information, content must function beyond human readability. This includes structure and and clarity.
Visual Communications
Stories shape how information is understood and remembered. Visual thinking adds rhythm, perspective, and pacing — knowing what to show and what to leave out.
PORTFOLIO
Selected Work
A selection of articles, media work, and digital projects from my early days in journalism and later work in content and digital media. Earlier reporting appeared in outlets such as Der Tagesspiegel and The Lawton Constitution, while recent projects explore topics such as search visibility and AI-driven information systems.
ARTICLE
WEVENTURE
About the Limits of AI
These 7 failures demonstrate the limitations of AI, from pizza stickers to $1 cars. Why companies should still rely on AI – and how.
INTERVIEW
TAGESSPIEGEL
Olympics during Cold War
Kuhweide described the chaotic selection process between East and West Germany and the pressure he faced shortly before the regatta began.
ARTICLE
WEVENTURE
About the Limits of AI
These 7 failures demonstrate the limitations of AI, from pizza stickers to $1 cars. Why companies should still rely on AI – and how.
ARTICLE
WEVENTURE
About the Limits of AI
These 7 failures demonstrate the limitations of AI, from pizza stickers to $1 cars. Why companies should still rely on AI – and how.
ARTICLE
WEVENTURE
About the Limits of AI
These 7 failures demonstrate the limitations of AI, from pizza stickers to $1 cars. Why companies should still rely on AI – and how.
ARTICLE
WEVENTURE
About the Limits of AI
These 7 failures demonstrate the limitations of AI, from pizza stickers to $1 cars. Why companies should still rely on AI – and how.
About Me
I work at the intersection of media, digital publishing, and emerging information systems. My work explores how ideas move through modern digital environments — from traditional journalism to search engines, content platforms, and increasingly AI-driven systems that shape what becomes visible online.
Background in Journalism
I began my career in journalism at the age of 15, writing and reporting for outlets including Pforzheimer Zeitung, Der Tagesspiegel and The Lawton Constitution. During that time I worked across different formats, from local reporting and features to multimedia storytelling and documentary projects.
Content, Search & Digital Media
While working on stories during my studies, I became increasingly interested in what happens to content after it is published. Through my work with the university’s student newspaper, I started paying closer attention to how articles were distributed, discovered, and read — and how digital platforms influence which stories actually reach audiences. That experience sparked a lasting interest in the relationship between writing, distribution, and visibility in digital environments.
Artificial Intelligence & Information Systems
Since 2024, I work in digital marketing at WEVENTURE, where much of my work focuses on how content interacts with search systems and increasingly AI-driven environments. As search engines evolve and large language models begin to mediate how information is accessed online, questions of structure, clarity, and credibility become even more important. Much of my work now explores how content can function effectively in these emerging information systems.